About Us

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About Us

MISSION

” We reshape retail to make shopping available anytime, anywhere!”

Taking inspiration from the booming “online business” that rose in the early 2000s, NEXTTAO’s founding team recognized the emergence of a new paradigm in enterprise technology. This wave will be unprecedented, with the goal of enabling companies to build comprehensive” fully digital customer-facing business” capabilities, not just online commerce.

NEXTTAO was established in late 2014, committed to utilizing new technologies to help enterprises transition from”back-office digitization” to “fully digital customer-facing business”. A digital retail platform is a practical solution for companies to gradually develop digital business operation capabilities, in conjunction with their existing systems. To achieve this, we drive data assets to flow within the enterprise using dual engines – technology and business – to accelerate the development of innovative new business models.

Our Vision

Our unwavering vision is to “Power the Future of Retail”. We work relentlessly with our trusted partners to create unparalleled value for our customers. Our ultimate goal is to work hand in hand with our customers to build better retail experiences and more resilient businesses.

Team Story

After 12 years at SAP, Wang Hua founded NEXTTAO. At that time, he was already senior vice president of global R&D at SAP, leading product development teams in 8 countries to provide management software and technical support to customers in nearly 100 countries.


In contrast, NEXTTAO’s founding team was just six people. But the 6 persons, were composed of former SAP, Microsoft, and VMWare core R&D personnel of the “dream team”. They agreed with Wang Hua’s philosophy and vision, firmly believed that a new wave of enterprise information construction was coming, and together with him, created the next generation of business. The future of an enterprise is determined by its organization. In team building, NEXTTAO adheres to the vision of development and continuously attracts top talent.



NEXTTAO at the moment has a core tech team with more than 5 years of R&D experience, industry veterans from leading global firms, and specialists with deep enterprise service backgrounds in multinational enterprises, who are contributing to various departments and positions.


We believe that great outcomes come from great teams — and we invest in both. Every NEXTTAO person is creating value for customers and NEXTTAO, and at the same time, experiencing the satisfaction of personal growth and meaningful achievement.